Sunny Park

#Internship #Business Development #Project Management #Web Application

Momice

Jan 2016 - Feb 2016 | Product Manager & UX Designer Intern, Hanwha Group

Momice is a kids clothes subscription service to help parents dress their kids, which encourages collaborative consumption of kid fashion via a unique online platform of thrift shop. As a PM and UX designer, I worked on the business model and strategy to provide high quality secondhand clothes and user experience in Chinese area.

Momice

Skills.

Adobe Suite, Keynote, Sketch, HTML/CSS, JavaScript, UX design/development, Project Management

Problem Statement.

" I want to dress my kids in the latest fashion, but they grow up so fast and it takes too much money. "

It is always pleasant for all the parents to put their children in an adorable and stylish clothing. As the influence of social networking services gets bigger and bigger in our lives, the user needs for better kids clothes have remarkably increased. However, spending too much money on children’s clothing isn’t efficient because they grow up so fast and kids clothes made by famous brand are too expensive.

Solution.

We devised a web application that offers stylish and budget-friendly kids clothing choice for parents who want to dress children fashionably and become a thrifty shopper at the same time. Momice helps parents make a better choice by giving users a personalized recommendation based on their kids’ body measurement information and tastes. In addition, it offers a subscription service which delivers clothes once a week, so that parents don’t need to worry about cleaning or buying newer clothes.

Target User.

Momice focuses on the Kids Line since the annual growth rate from 6 to 12 year old kids changes drastically compared to other age groups, infants and preschool group(0-5 year old) and adolescent period(12-18 year old).

Also, our target user is Chinese young parents, so-called ‘Bā líng hòu’, who were born in 1980s and main consumers in Chinese market. According to the research by National Bureau of Statistics of China, 45% of luxury goods are consumed by them. They prefer global brand items and have interest in Korean Fashion style.

Main Feature.

01. Prepaid membership plans

It is always pleasant for all the parents to put their children in an adorable and stylish clothing. As the influence of social networking services gets bigger and bigger in our lives, the user needs for better kids clothes have remarkably increased. However, spending too much money on children’s clothing isn’t efficient because they grow up so fast and kids clothes made by famous brand are too expensive.

02. Special brand items

To offer a credible choice and make a good fit for the target users, Momice narrowed down the range of brands, which only covers the global premium brands and wellmade K fashion brands. Based on the market research, we categorized kids fashion brand into S, A, and K class depending on its price and quality.

03. Convenient and reliable subscription service

Momice delivers fashionable clothes selected by users on their available time once a week. Every items are cleaned and verified under Momice’s strict managing system, so that parents don’t need to bother with cleaning.

User Scenario.

On Fridays, Olivia checks Momice’s recommendation for this week on the website and selects 2 items with her 7 year old daughter in the morning. When she comes back home from work, she puts her daughter’s one piece and skirt in MomiBox in front of her door. In the morning on Saturdays, she checks the MomiBox in front of the door, whose inside is filled with new clothes she picked the day before. It gets easier for her to dress her adorable daughter for the party on Saturday.

Operation Process.

To ensure that a product is delivered that meets users' needs, we devised 1 day operation process which covers the whole process including shipping, exchange, and cleaning in one day in solid partnership with shipping and cleaning company in Shanghai area.

Business Plan.

As a PM, I suggested 1-year plan for the business development as follows.

Hanwha Membership Program.

As a Global Entrepreneurship intern, I developed and implemented strategic and tactical marketing plans, new business opportunities and customer relations in Chinese marketplace.